Is Your SEO Strategy Delivering Results?

Google is constantly changing its algorithms, so it is vital to keep up to date with their changes. SEO can be the most effective way to increase activity and website traffic.

The process takes time to work, however in the long run it will become extremely effective and profitable.


Digital Cycle is a Online Marketing Agency that believes in partnering with every single customer. We aim to create profitable business opportunities and drive your digital strategies in order to outperform not only your competition but even your own expectations.  

Get in touch and receive a free consultation on your SEO rankings, Keywords, Word density etc.

We will uncover unexplored opportunities for your brand to give you the digital edge you need to set your company into the future


Search engine optimisation is a processes that you undertake to make your website appear among the top results in search engines when something related to your niche is searched for by internet users. There are a number of search engines among them Bing, Yahoo, and Google. Google is undoubtedly the most common of them all.

Therefore, for you to increase traffic to your website and get worthy income, you have to rank among the top; at least make it to the first page of Google search results. In fact, more than two-thirds of all clicks are made on the first five results. Very few people would go to the second page of search results. They would rather search for something else, and even if they had to open the second page, they don’t expect much by the time they click on those forward facing arrows.

Google has its own ways of ranking websites, and they use quite a number of determinants. We are constantly working hard to find out these determinants and advising our users on how to optimise their websites for search engines.

SEO At A Glance

Search engine optimisation involves numerous factors. Some of these are based on your website, and others are not directly on the site, but they matter a great deal. In other terms,  it’s referred to as On-page and off-page SEO. On-page SEO is all about the content of the box which, in this case, is your website. Among the most critical components of on-page SEO is content. This is what you have to offer to internet users world over. It goes without saying that you have to offer meaningful and informative content if you want your site to be somewhere on the top rungs of the SEO ladder. People should find what they are searching for in your content, no matter the subject matter. If it is educational info, one should leave the page with a wider scope of knowledge.

Off-page SEO, on the other hand, is about things that aren’t directly on your site but they help generate traffic. These include social media marketing and other advertising platforms, for example, having links on other sites,  

Another aspect of SEO is the use of keywords. Well, there’s a catch here. Earlier on, it was just about the keywords and people really exploited the black hat optimisation by stuffing keywords just to make their webpages appeal to the search engines but not a single bit to the internet users. However, currently, that is not the case. Search engines have methods of smoking out the sites using black hat SEO and therefore this method of getting traffic never lasts long.

SEO doesn’t end there. It is also determined by the general design of your website and its friendliness to the users. If your website can be reached effortlessly, has a good page speed and it can be easily accessed via the phone, then your ranking will no doubt be somewhere you want it to be.

Why Search Engine Optimisation?

SEO is a great tool that you can use to make your site not only appeal to the users but to also boost your income. If you have people visiting and revisiting your site, the traffic you get escalates, and you can have a reason to smile when you check your earnings.

By putting in place up to date SEO tools, your website will retain a top spot for a long time, and it will be something you can bank on and even build a brand out of it.

What’s more, you will have that feeling of satisfaction because you have fulfilled something. You have delivered to people what they want and when you see those positive reviews, you will be contented and proud of your work.

SEO is complicated, and it involves quite a lot of aspects. We just mentioned a few. And even if we elaborated everything, Google keeps changing and updating their algorithms, therefore, some parts might be null and void as early as next month. However, there’s a solution.  To optimise your site, you need the help of experts and that’s what we’re offering. Reach out and let us do the work to help you improve.